Peer-reviewed journal articles, newest first. Refereed conference papers are listed in the full CV.
When empowerment triggers contempt: gendered responses to single and multi-modal portrayals of muscular womenAvieli, L., & Friedmann, E.Journal of Advertising2026Gendered implicit emotions to slender models in menvertising: does it impact brand choice?Peled, G., Friedmann, E., Weiss-Sidi, M., & Avieli-Weizman, L.Journal of Marketing Communications2026DOIBridging the attitude–behavior gap: the role of perceived control and teaching load in promoting sustainable practices among lecturersCalipha, R., Friedmann, E., & Reuveni, Y.International Journal of Sustainability in Higher Education2026DOIOptimizing environmental awareness interventions for reducing single-use plastic tableware: a network-based policy design frameworkRinot Levavi, L., Cohen, C., Kalagy, T., & Friedmann, E.Management of Environmental Quality2026Disidentification: the long-term effects of offensive-discriminatory advertisingFriedmann, E., Solodoha, E., Loureiro, S., & Avieli, L.Psychology & Marketing, 42, 2767–27882025DOIModeling sustainable consumption: integrating social networks, awareness, and the extended TPB to reduce single-use plastic tablewareRinot Levavi, L., Cohen, C., Kalagy, T., & Friedmann, E.Journal of Environmental Planning and Management2025DOIUnveiling impact dynamics: discriminatory brand advertisements, stress responses, and the call for ethical marketing practicesFriedmann, E., Weiss-Sidi, M., & Solodoha, E.Journal of Retailing and Consumer Services, 79, 1038512024DOIHigh-end fashion as a social phenomenon: exploring the perceptions of designers and consumersPedro, Y., Friedmann, E., & Loureiro, S.Journal of Retailing and Consumer Services2024DOITourists and artificial intelligence–LLM interaction: the power of forgivenessLoureiro, S., Guerreiro, J., Friedmann, E., Lee, M. J., & Han, H.Current Issues in Tourism2024DOIGender bias in STEM hiring: implicit in-group gender favoritism among men managersFriedmann, E., & Efrat-Treister, D.Gender & Society, 37(1), 32–642023DOIHow can brands encourage consumers to donate their personal data to a data-driven social partnership?Loureiro, S., Friedmann, E., Breazeale, M., & Middendorf, I.Journal of Business Research, 164, 1–142023DOIApplying the SOR framework to mitigate single-use plastic tableware consumption, and why does it work?Rinot Levavi, L., Friedmann, E., Kalagy, T., & Cohen, C.Journal of Environmental Management, 348, 1193442023DOIEmpirical measurement of Hall's communication styles theory: a new marketing segmentation scaleFriedmann, E., Vescovi, T., & Weiss-Sidi, M.European Journal of International Management, 312023DOIDo Americans seek pleasure while Chinese care about what others think? Examining two brand choice contextsFriedmann, E., Weiss-Sidi, M., & Vescovi, T.Journal of Product & Brand Management, 31(7), 1104–11242022DOIProblematic product management: the case of Flibanserin to address women's hypoactive sexual desire disorderFriedmann, E.International Journal of Pharmaceutical and Healthcare Marketing, 16(3), 317–3362022DOICognitive image, mental imagery, and responses (CI-MI-R): mediation and moderation effectsLoureiro, S., Roschk, H., Faizan, A., & Friedmann, E.Journal of Travel Research, 61(4), 903–9202021DOIWomen and men's perspectives on the factors related to women's dyadic sexual desireFriedmann, E., & Cwikel, J.Journal of Clinical Medicine, 10(22), 53212021DOIExploring the usefulness of medical clowns in elevating satisfaction and reducing aggressive tendencies in hospital wardsEfrat-Treister, D., Altman, D., Friedmann, E., Lev-Arai Margalit, D., & Teodorescu, K.BMC Health Services Research, 21(1), 1–142020DOIE-therapy and social work practice: benefits, barriers, and trainingCwikel, J., & Friedmann, E.International Social Work, 63(6), 730–7452020DOIGender segmentation to increase brand preference? The role of product involvementFriedmann, E., & Lowengart, O.Journal of Product & Brand Management, 28(3), 408–4202019DOIIncreasing women's participation in the STEM industry: a first step for developing a social marketing strategyFriedmann, E.Journal of Social Marketing, 8(4), 442–4602018DOIIs stereotypical gender targeting effective for increasing service choice?Friedmann, E., & Bruller, D.Journal of Retailing and Consumer Services, 44, 35–442018DOIThe context of choice as boundary condition for gender differences in brand choice considerationsFriedmann, E., & Lowengart, O.European Journal of Marketing, 52(5/6), 1280–13042018DOIThe effect of gender differences on the choice of banking servicesFriedmann, E., & Lowengart, O.Journal of Service Science and Management, 9, 361–3772016The contribution of parental smoking history and socio-demographic factors to the smoking behavior of Israeli womenSegal-Engelchin, D., Friedmann, E., & Cwikel, J.Psychology, Health & Medicine, 19(6), 625–6342014Gender differences in the effects of a product's utilities and identity consumption on purchase intentionsFriedmann, E., & Lowengart, O.Journal of Business and Management, 19(2), 5–192013
Current manuscripts
Journals are named only where a manuscript has reached revise-and-resubmit.
The persistence of the hairless ideal: gendered responses to body-hair norm violations of men and women in advertisingFriedmann, E., Avieli, L., Weiss-Sidi, M., & Shtruli, O.Major revision (R2), International Journal of AdvertisingImplicit responses toward women in STEM following exposure to successful female role models among women and menFriedmann, E., Weiss-Sidi, M., & Gavius, I.Revise and resubmit, Psychology of Women QuarterlyWhen home becomes the office: how gender shapes the experience of control lossFriedmann, E., Weiss-Sidi, M., Klarsfeld, A., & Cachat-Rosset, G.Revise and resubmit, Community, Work & FamilyNeuroadvertising revisited: typological and theoretical integration of implicit neuroscientific and explicit self-report consumer responseFriedmann, E., Avieli, L., Solodoha, E., & Cerf, M.Manuscript under reviewDecision format structures the expression and detection of gender-related bias processes in political decisionsFriedmann, E., Avieli, L., & Profeta, P.Manuscript under reviewDo AI recommendations replace consumer product evaluation? Evidence of coexistence across two marketsFriedmann, E., Jain, R., Mahindroo, P., & Avieli-Weizman, L.Manuscript under reviewEntrepreneurial opportunity evaluation as a multi-channel process: EEG evidence from technological crowdfundingFriedmann, E., & Avieli-Weizman, L.Manuscript under reviewThe short- and long-term effects of gender offensive advertising: the role of reactance and gender empowermentFriedmann, E., Solodoha, E., Efrat-Treister, D., & Grougiou, V.Manuscript under reviewKnowing what to do: environmental knowledge, program knowledge, and household enrollment in green electricity programsTurgeman, M., Cohen, C., Friedmann, E., & Rinot Levavi, L.Manuscript under review
Book chapter
A case study of the Leonardo Hotels chain marketing strategy: from Israel to Central EuropeFriedmann, E., Tschisik, I., & Weiss-Sidi, M.In T. Vescovi (Ed.), Intercultural Marketing: European Perspectives. Edward Elgar2021